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Coordinate Online and InStore Marketing

March 6th, 2019 Posted by Spot Automation 0 thoughts on “Coordinate Online and InStore Marketing”


The News in the first quarter of 2019, has not been good for the brick and mortar retail industry. Not just The Gap, Victoria’s Secret, and JC Penney, but many are fighting for survival. The question has to be asked then…is there survival to be had and more than that…Can you prosper in the present internet economy?

Almost all brick and mortar stores have an internet presence and they split their time between platforms, trying to grow their business. Often, those efforts are duplicated and assets are squandered. What is truly needed is a system that incorporates both the physical store and the online store and streamlines your marketing between both.

SPOT is a powerful tool that permits coordinated and personalized direct and indirect marketing for both your store and your online audience. Developed by McKinsol Consulting, SPOT provides more than just an edge but a winning path forward.

Visit and contact us for more information. You will be happy that you did!

Real Target Marketing

February 28th, 2019 Posted by Spot Automation 0 thoughts on “Real Target Marketing”


Can you picture yourself out doing errands and as usual, you were in a hurry and didn’t make a list. All of a sudden you get a text message with a coupon for your favorite shampoo and it strikes you that you had forgotten but that yes, you were almost out.

It not only reminded you that you needed shampoo, but you now are going to get it at a great price.

How is this possible? How could someone know that you needed shampoo and give you a coupon for your favorite brand?

That is exactly one of the things that SPOT can do. It knows your shopping history and it uses it and your pattern of purchases to ascertain how often you buy shampoo and what your favorite brand is. SPOT ‘knows’ when you are going to run out of shampoo. SPOT’s powerful back-end database uses AI to not only collect information but transform it into information to be used to market directly to each individual customer.

The Power of SPOT

February 20th, 2019 Posted by Spot Automation 0 thoughts on “The Power of SPOT”


As the retail industry continues to struggle in this new economy, every retailer needs an edge. Driving foot traffic at the same time as driving online sales is challenging. SPOT is a high-powered AI driven application that takes the guesswork out of it.

First, SPOT helps you build your customer base by using a combination of data, AI, and automation to interact with potential customers on social media platforms. It takes the guesswork out of what works and what doesn’t. It knows your customer base intimately and can target more of the same as well as attract new segments of potential customers.

Second, SPOT automatically interacts with your current customer base. It does not matter whether that customer shops in your physical store or online for it targets your customer’s buying patterns. Simply put, SPOT knows when your customer needs new lipstick, a mani-pedi, or an oil change and can automatically engage specific customers with specific offers.

SPOT will build your customer base. It is also will increase sales within your already established customer base. That, is the Power of SPOT.

Data Is Everything

February 12th, 2019 Posted by Spot Automation 0 thoughts on “Data Is Everything”


Junk-in, junk out is a common term in software development because software can only use data to power tasks, not manufacture it. Many apps are now asking users for everything from their chest size to manufacture a custom shirt to how many times a year she/he buys a gift. It’s time for all retailers to collect more, accurate data.

Once you have that information, what do you do with it?

SPOT’s Artificial Intelligence is how you use your data smartly by analyzing and comparing customer sales history, preferences, and interactions. After analysis, you can broaden and extend your customer outreach both online and in-store, using personalized offers, at the right time, and in the right way.

The Millennial Shopper

February 5th, 2019 Posted by Customer Experience 0 thoughts on “The Millennial Shopper”

Millennial shopper gets notice of a special offer via SPOT


I was recently in Las Vegas for my daughter’s wedding and we had the opportunity to spend a day together wandering around the strip. We wandered thru the Miracle Mile below Planet Hollywood and then we headed over to the posh stores at The Shops at Crystals.

We, of course, were talking shopping and the subject of SPOT came up. My daughter is a Millennial and she pounced on that idea in a heartbeat. She loved the fact that it personalized her offers and not sending her junk coupons for stuff she does not want. She also loved the idea of her phone pinging her when out and about with some special offer, just for her. To her the SPOT concept was not just fun, it made shopping easy.

My daughter is not a big shopper but what is truly important to her is getting things she needs and wants at a good price. She is very price conscious and although brand is important to her, it is more about individual item brands than store brands. She will shop at the store with the best price….every time.

So, when considering whether SPOT is a good fit for your retail outlet (s), consider the Millennial and their passion for great pricing and ease of shopping.