Posts in Customer Experience

The Millennial Shopper

February 5th, 2019 Posted by Customer Experience 0 thoughts on “The Millennial Shopper”

Millennial shopper gets notice of a special offer via SPOT

 

I was recently in Las Vegas for my daughter’s wedding and we had the opportunity to spend a day together wandering around the strip. We wandered thru the Miracle Mile below Planet Hollywood and then we headed over to the posh stores at The Shops at Crystals.

We, of course, were talking shopping and the subject of SPOT came up. My daughter is a Millennial and she pounced on that idea in a heartbeat. She loved the fact that it personalized her offers and not sending her junk coupons for stuff she does not want. She also loved the idea of her phone pinging her when out and about with some special offer, just for her. To her the SPOT concept was not just fun, it made shopping easy.

My daughter is not a big shopper but what is truly important to her is getting things she needs and wants at a good price. She is very price conscious and although brand is important to her, it is more about individual item brands than store brands. She will shop at the store with the best price….every time.

So, when considering whether SPOT is a good fit for your retail outlet (s), consider the Millennial and their passion for great pricing and ease of shopping.

Changing the Customer Experience

January 22nd, 2019 Posted by Customer Experience 0 thoughts on “Changing the Customer Experience”

I recently bought a high-end handbag that I got on sale. I’m thrilled with my purchase, but I am not as thrilled with the onslaught of offers and nudges I get via email every day and often more than once a day.

I love the brand and I don’t mind being reminded that I love them, but the type of offers are ones that I am not interested in. In that respect, if it rather aggravating.

If this retailer used SPOT, the process would be different and so much better. SPOT would consider my past buying habits so it would know that I purchase a new bag every few months. They would know that I never pay full price regardless of how gorgeous the bag is. They would know that I only buy leather and never do any kind of canvas bag. They would know I never spend over $180 for a bag. They would also know when I’m in the neighborhood.

How is this possible? SPOT leverages AI combined with GPS technology to serve up targeted offers that are unique for each customer based on their in-depth shopping history, delivery preferences, and physical location.

SPOT considers the preferences of the customer and does not inundate them with offers that they don’t care about. SPOT is the answer in changing the customer experience.