I recently bought a high-end handbag that I got on sale. I’m thrilled with my purchase, but I am not as thrilled with the onslaught of offers and nudges I get via email every day and often more than once a day.
I love the brand and I don’t mind being reminded that I love them, but the type of offers are ones that I am not interested in. In that respect, if it rather aggravating.
If this retailer used SPOT, the process would be different and so much better. SPOT would consider my past buying habits so it would know that I purchase a new bag every few months. They would know that I never pay full price regardless of how gorgeous the bag is. They would know that I only buy leather and never do any kind of canvas bag. They would know I never spend over $180 for a bag. They would also know when I’m in the neighborhood.
How is this possible? SPOT leverages AI combined with GPS technology to serve up targeted offers that are unique for each customer based on their in-depth shopping history, delivery preferences, and physical location.
SPOT considers the preferences of the customer and does not inundate them with offers that they don’t care about. SPOT is the answer in changing the customer experience.