Junk-in, junk out is a common term in software development because software can only use data to power tasks, not manufacture it. Many apps are now asking users for everything from their chest size to manufacture a custom shirt to how many times a year she/he buys a gift. It’s time for all retailers to collect more, accurate data.
Once you have that information, what do you do with it?
SPOT’s Artificial Intelligence is how you use your data smartly by analyzing and comparing customer sales history, preferences, and interactions. After analysis, you can broaden and extend your customer outreach both online and in-store, using personalized offers, at the right time, and in the right way.