Posts tagged "mobile coupons"

The Millennial Shopper

February 5th, 2019 Posted by Customer Experience 0 thoughts on “The Millennial Shopper”

Millennial shopper gets notice of a special offer via SPOT

 

I was recently in Las Vegas for my daughter’s wedding and we had the opportunity to spend a day together wandering around the strip. We wandered thru the Miracle Mile below Planet Hollywood and then we headed over to the posh stores at The Shops at Crystals.

We, of course, were talking shopping and the subject of SPOT came up. My daughter is a Millennial and she pounced on that idea in a heartbeat. She loved the fact that it personalized her offers and not sending her junk coupons for stuff she does not want. She also loved the idea of her phone pinging her when out and about with some special offer, just for her. To her the SPOT concept was not just fun, it made shopping easy.

My daughter is not a big shopper but what is truly important to her is getting things she needs and wants at a good price. She is very price conscious and although brand is important to her, it is more about individual item brands than store brands. She will shop at the store with the best price….every time.

So, when considering whether SPOT is a good fit for your retail outlet (s), consider the Millennial and their passion for great pricing and ease of shopping.

Reinforcing Brand Awareness

January 29th, 2019 Posted by Brand Loyalty 0 thoughts on “Reinforcing Brand Awareness”

 

Some stores give you Bonus Bucks that are good only for a very limited time. Others give you coupons that give a percentage off your next buy. Some barrage you via text message or email with a never-ending battle for your loyalty.

Now you can do that in a more effective and productive way with SPOT, retail’s answer to winning at brand awareness.

SPOT knows your customer and uses that information to nudge them back to your store, time and again. It does not offer them deals on things that they don’t buy and don’t want. What it DOES do is offer deals on items that your customer buys and what your customer already wants.

An example would be that SPOT would not send your customer a coupon for make-up when SPOT knows that what your customer loves and buys is facial cleansers, creams, masks and serums. In fact, SPOT knows what brands, how often they buy and what scent they love AND when they should run out.

Stop sending all of your customers the same offers when SPOT can send each unique customer a unique offer. This will be how you continue to build and maintain brand awareness and build loyalty.