Posts tagged "mobile marketing"

The Millennial Shopper

February 5th, 2019 Posted by Customer Experience 0 thoughts on “The Millennial Shopper”

Millennial shopper gets notice of a special offer via SPOT


I was recently in Las Vegas for my daughter’s wedding and we had the opportunity to spend a day together wandering around the strip. We wandered thru the Miracle Mile below Planet Hollywood and then we headed over to the posh stores at The Shops at Crystals.

We, of course, were talking shopping and the subject of SPOT came up. My daughter is a Millennial and she pounced on that idea in a heartbeat. She loved the fact that it personalized her offers and not sending her junk coupons for stuff she does not want. She also loved the idea of her phone pinging her when out and about with some special offer, just for her. To her the SPOT concept was not just fun, it made shopping easy.

My daughter is not a big shopper but what is truly important to her is getting things she needs and wants at a good price. She is very price conscious and although brand is important to her, it is more about individual item brands than store brands. She will shop at the store with the best price….every time.

So, when considering whether SPOT is a good fit for your retail outlet (s), consider the Millennial and their passion for great pricing and ease of shopping.

Reinforcing Brand Awareness

January 29th, 2019 Posted by Brand Loyalty 0 thoughts on “Reinforcing Brand Awareness”


Some stores give you Bonus Bucks that are good only for a very limited time. Others give you coupons that give a percentage off your next buy. Some barrage you via text message or email with a never-ending battle for your loyalty.

Now you can do that in a more effective and productive way with SPOT, retail’s answer to winning at brand awareness.

SPOT knows your customer and uses that information to nudge them back to your store, time and again. It does not offer them deals on things that they don’t buy and don’t want. What it DOES do is offer deals on items that your customer buys and what your customer already wants.

An example would be that SPOT would not send your customer a coupon for make-up when SPOT knows that what your customer loves and buys is facial cleansers, creams, masks and serums. In fact, SPOT knows what brands, how often they buy and what scent they love AND when they should run out.

Stop sending all of your customers the same offers when SPOT can send each unique customer a unique offer. This will be how you continue to build and maintain brand awareness and build loyalty.

Changing the Customer Experience

January 22nd, 2019 Posted by Customer Experience 0 thoughts on “Changing the Customer Experience”

I recently bought a high-end handbag that I got on sale. I’m thrilled with my purchase, but I am not as thrilled with the onslaught of offers and nudges I get via email every day and often more than once a day.

I love the brand and I don’t mind being reminded that I love them, but the type of offers are ones that I am not interested in. In that respect, if it rather aggravating.

If this retailer used SPOT, the process would be different and so much better. SPOT would consider my past buying habits so it would know that I purchase a new bag every few months. They would know that I never pay full price regardless of how gorgeous the bag is. They would know that I only buy leather and never do any kind of canvas bag. They would know I never spend over $180 for a bag. They would also know when I’m in the neighborhood.

How is this possible? SPOT leverages AI combined with GPS technology to serve up targeted offers that are unique for each customer based on their in-depth shopping history, delivery preferences, and physical location.

SPOT considers the preferences of the customer and does not inundate them with offers that they don’t care about. SPOT is the answer in changing the customer experience.

Customer Promotions in Real Time

January 17th, 2019 Posted by Spot Automation 0 thoughts on “Customer Promotions in Real Time”

SPOT dashboards on every device


SPOT by McKinsol is a revolutionary application that allows retailers big or small to drive sales through directed promotions. Feature new product launches, seasonal products, slow movers and/or products soon to be discontinued with customized offers.

Whether promotions are sent as a notification via the SPOT mobile app or through social media, geospatial features ensure customers are notified of the latest and greatest deals in real time at the right time.

Intuitive interfaces and dashboards provide precise and important information for business activities happening on SPOT. It supplies valuable insights that keep management updated about customer activity captured on the SPOT platform.

Make a difference in your bottom line for 2019 and SIGN UP for your FREE TRIAL today.

Turn a Slow Day Into a Marketing Win!

January 7th, 2019 Posted by Spot Automation 0 thoughts on “Turn a Slow Day Into a Marketing Win!”

Customer making a purchase after getting a personalized offer when she was close to your store.


Imagine a day where foot traffic is non-existent and the window displays are just not bringing in the customers. That is the time to put the power of SPOT to work!

Using GPS, you can see if any of your customers are in a radius around your store. You can send on-the-fly coupons directly to their phones. These coupons or offers are personalized to each customer based on their buying history and patterns.

Your customers are already out and about and close to you and when they receive a personalized offer from your store, they will feel compelled to visit and to buy.

Start your FREE TRIAL today via our website at and don’t forget to visit us at the NRF 2019 Big Show!  Booth #814. January 13-15th at the Javits Center, NYC.