Posts tagged "mobilecoupons"

Coordinate Online and InStore Marketing

March 6th, 2019 Posted by Spot Automation 0 thoughts on “Coordinate Online and InStore Marketing”


The News in the first quarter of 2019, has not been good for the brick and mortar retail industry. Not just The Gap, Victoria’s Secret, and JC Penney, but many are fighting for survival. The question has to be asked then…is there survival to be had and more than that…Can you prosper in the present internet economy?

Almost all brick and mortar stores have an internet presence and they split their time between platforms, trying to grow their business. Often, those efforts are duplicated and assets are squandered. What is truly needed is a system that incorporates both the physical store and the online store and streamlines your marketing between both.

SPOT is a powerful tool that permits coordinated and personalized direct and indirect marketing for both your store and your online audience. Developed by McKinsol Consulting, SPOT provides more than just an edge but a winning path forward.

Visit and contact us for more information. You will be happy that you did!

Real Target Marketing

February 28th, 2019 Posted by Spot Automation 0 thoughts on “Real Target Marketing”


Can you picture yourself out doing errands and as usual, you were in a hurry and didn’t make a list. All of a sudden you get a text message with a coupon for your favorite shampoo and it strikes you that you had forgotten but that yes, you were almost out.

It not only reminded you that you needed shampoo, but you now are going to get it at a great price.

How is this possible? How could someone know that you needed shampoo and give you a coupon for your favorite brand?

That is exactly one of the things that SPOT can do. It knows your shopping history and it uses it and your pattern of purchases to ascertain how often you buy shampoo and what your favorite brand is. SPOT ‘knows’ when you are going to run out of shampoo. SPOT’s powerful back-end database uses AI to not only collect information but transform it into information to be used to market directly to each individual customer.

Changing the Customer Experience

January 22nd, 2019 Posted by Customer Experience 0 thoughts on “Changing the Customer Experience”

I recently bought a high-end handbag that I got on sale. I’m thrilled with my purchase, but I am not as thrilled with the onslaught of offers and nudges I get via email every day and often more than once a day.

I love the brand and I don’t mind being reminded that I love them, but the type of offers are ones that I am not interested in. In that respect, if it rather aggravating.

If this retailer used SPOT, the process would be different and so much better. SPOT would consider my past buying habits so it would know that I purchase a new bag every few months. They would know that I never pay full price regardless of how gorgeous the bag is. They would know that I only buy leather and never do any kind of canvas bag. They would know I never spend over $180 for a bag. They would also know when I’m in the neighborhood.

How is this possible? SPOT leverages AI combined with GPS technology to serve up targeted offers that are unique for each customer based on their in-depth shopping history, delivery preferences, and physical location.

SPOT considers the preferences of the customer and does not inundate them with offers that they don’t care about. SPOT is the answer in changing the customer experience.

Customer Promotions in Real Time

January 17th, 2019 Posted by Spot Automation 0 thoughts on “Customer Promotions in Real Time”

SPOT dashboards on every device


SPOT by McKinsol is a revolutionary application that allows retailers big or small to drive sales through directed promotions. Feature new product launches, seasonal products, slow movers and/or products soon to be discontinued with customized offers.

Whether promotions are sent as a notification via the SPOT mobile app or through social media, geospatial features ensure customers are notified of the latest and greatest deals in real time at the right time.

Intuitive interfaces and dashboards provide precise and important information for business activities happening on SPOT. It supplies valuable insights that keep management updated about customer activity captured on the SPOT platform.

Make a difference in your bottom line for 2019 and SIGN UP for your FREE TRIAL today.

Turn a Slow Day Into a Marketing Win!

January 7th, 2019 Posted by Spot Automation 0 thoughts on “Turn a Slow Day Into a Marketing Win!”

Customer making a purchase after getting a personalized offer when she was close to your store.


Imagine a day where foot traffic is non-existent and the window displays are just not bringing in the customers. That is the time to put the power of SPOT to work!

Using GPS, you can see if any of your customers are in a radius around your store. You can send on-the-fly coupons directly to their phones. These coupons or offers are personalized to each customer based on their buying history and patterns.

Your customers are already out and about and close to you and when they receive a personalized offer from your store, they will feel compelled to visit and to buy.

Start your FREE TRIAL today via our website at and don’t forget to visit us at the NRF 2019 Big Show!  Booth #814. January 13-15th at the Javits Center, NYC.