Posts tagged "mobilemarketing"

Coordinate Online and InStore Marketing

March 6th, 2019 Posted by Spot Automation 0 thoughts on “Coordinate Online and InStore Marketing”


The News in the first quarter of 2019, has not been good for the brick and mortar retail industry. Not just The Gap, Victoria’s Secret, and JC Penney, but many are fighting for survival. The question has to be asked then…is there survival to be had and more than that…Can you prosper in the present internet economy?

Almost all brick and mortar stores have an internet presence and they split their time between platforms, trying to grow their business. Often, those efforts are duplicated and assets are squandered. What is truly needed is a system that incorporates both the physical store and the online store and streamlines your marketing between both.

SPOT is a powerful tool that permits coordinated and personalized direct and indirect marketing for both your store and your online audience. Developed by McKinsol Consulting, SPOT provides more than just an edge but a winning path forward.

Visit and contact us for more information. You will be happy that you did!

Real Target Marketing

February 28th, 2019 Posted by Spot Automation 0 thoughts on “Real Target Marketing”


Can you picture yourself out doing errands and as usual, you were in a hurry and didn’t make a list. All of a sudden you get a text message with a coupon for your favorite shampoo and it strikes you that you had forgotten but that yes, you were almost out.

It not only reminded you that you needed shampoo, but you now are going to get it at a great price.

How is this possible? How could someone know that you needed shampoo and give you a coupon for your favorite brand?

That is exactly one of the things that SPOT can do. It knows your shopping history and it uses it and your pattern of purchases to ascertain how often you buy shampoo and what your favorite brand is. SPOT ‘knows’ when you are going to run out of shampoo. SPOT’s powerful back-end database uses AI to not only collect information but transform it into information to be used to market directly to each individual customer.