Posts tagged "retailmarketing"

Coordinate Online and InStore Marketing

March 6th, 2019 Posted by Spot Automation 0 thoughts on “Coordinate Online and InStore Marketing”


The News in the first quarter of 2019, has not been good for the brick and mortar retail industry. Not just The Gap, Victoria’s Secret, and JC Penney, but many are fighting for survival. The question has to be asked then…is there survival to be had and more than that…Can you prosper in the present internet economy?

Almost all brick and mortar stores have an internet presence and they split their time between platforms, trying to grow their business. Often, those efforts are duplicated and assets are squandered. What is truly needed is a system that incorporates both the physical store and the online store and streamlines your marketing between both.

SPOT is a powerful tool that permits coordinated and personalized direct and indirect marketing for both your store and your online audience. Developed by McKinsol Consulting, SPOT provides more than just an edge but a winning path forward.

Visit and contact us for more information. You will be happy that you did!

Data Is Everything

February 12th, 2019 Posted by Spot Automation 0 thoughts on “Data Is Everything”


Junk-in, junk out is a common term in software development because software can only use data to power tasks, not manufacture it. Many apps are now asking users for everything from their chest size to manufacture a custom shirt to how many times a year she/he buys a gift. It’s time for all retailers to collect more, accurate data.

Once you have that information, what do you do with it?

SPOT’s Artificial Intelligence is how you use your data smartly by analyzing and comparing customer sales history, preferences, and interactions. After analysis, you can broaden and extend your customer outreach both online and in-store, using personalized offers, at the right time, and in the right way.

Changing the Customer Experience

January 22nd, 2019 Posted by Customer Experience 0 thoughts on “Changing the Customer Experience”

I recently bought a high-end handbag that I got on sale. I’m thrilled with my purchase, but I am not as thrilled with the onslaught of offers and nudges I get via email every day and often more than once a day.

I love the brand and I don’t mind being reminded that I love them, but the type of offers are ones that I am not interested in. In that respect, if it rather aggravating.

If this retailer used SPOT, the process would be different and so much better. SPOT would consider my past buying habits so it would know that I purchase a new bag every few months. They would know that I never pay full price regardless of how gorgeous the bag is. They would know that I only buy leather and never do any kind of canvas bag. They would know I never spend over $180 for a bag. They would also know when I’m in the neighborhood.

How is this possible? SPOT leverages AI combined with GPS technology to serve up targeted offers that are unique for each customer based on their in-depth shopping history, delivery preferences, and physical location.

SPOT considers the preferences of the customer and does not inundate them with offers that they don’t care about. SPOT is the answer in changing the customer experience.

SPOT Debuts At NRF 2019

January 4th, 2019 Posted by Spot Automation 0 thoughts on “SPOT Debuts At NRF 2019”

Don’t Miss SPOT at the NRF retail expo, NY


McKinsol Consulting is excited to introduce SPOT, the cutting-edge app for personalized, geo-specific mobile promotions.

SPOT reinforces brand awareness, loyalty and drives foot traffic to your store. SPOT is a location-based, dedicated coupon app with a powerful back-end that uses passive automation that combines with on-the-fly GPS-based SMS delivery of personalized promotions.

Stop by Booth #814 or make an appointment via our website at

See you there!

DATE: January 13-15

WHERE:  Javits Center, NYC

BOOTH: #814