I was recently in Las Vegas for my daughter’s wedding and we had the opportunity to spend a day together wandering around the strip. We wandered thru the Miracle Mile below Planet Hollywood and then we headed over to the posh stores at The Shops at Crystals.
We, of course, were talking shopping and the subject of SPOT came up. My daughter is a Millennial and she pounced on that idea in a heartbeat. She loved the fact that it personalized her offers and not sending her junk coupons for stuff she does not want. She also loved the idea of her phone pinging her when out and about with some special offer, just for her. To her the SPOT concept was not just fun, it made shopping easy.
My daughter is not a big shopper but what is truly important to her is getting things she needs and wants at a good price. She is very price conscious and although brand is important to her, it is more about individual item brands than store brands. She will shop at the store with the best price….every time.
So, when considering whether SPOT is a good fit for your retail outlet (s), consider the Millennial and their passion for great pricing and ease of shopping.